With the highly anticipated release of this summer’s big blockbuster movie, Baz Luhrmann’s remake of “The Great Gatsby”, there has been a recent revival of all things 1920′s. The dominant visual arts movement ‘Art Deco’ was the style of design and architecture that defined the era. As a brand, Artdeco is heavily influenced by the glitz, glamour and exuberance of the 1920′s; from our business vision to our design concepts, the Artdeco inspiration always links back to the 1920′s.
Carey Mulligan fashion spread for Vogue. Pictures Sourced from www.vogue.com
So what is it that makes us so nostalgic about the 1920′s in particular? Well, aside from the glitz and glamour, the 20′s were about female empowerment and the birth of the modern women.
Fashion and Beauty trends are simply a reflection of the social and political changes during that decade and a reaction to the decade gone by. Post World War I, women became more independent, many pursuing careers and fighting for equal rights, and this was reflected through the way women chose to dress. Gone were the restrictive corsets of the previous decades, the new desired silhouette among young women was almost boyish – loose-fitting dresses with a drop waist and a short bobbed hairstyle. Labelled “flappers” by the older generations, young women viewed fashion as a social statement. Dresses exposed arms and legs, something which was unheard of in the previous decade. Winning the right to vote in the early part of the decade led to women’s liberation; women socialised, smoked cigarettes and drank to feel equal to men.
Cosmetics, which prior to the 1920′s were not typically accepted due to their association with prostitution, played a huge role. It was seen to be fashionable to apply make up in public which led to the introduction of compact beauty boxes, the inspiration for our core product, the magnetic refillable make-up boxes.
Make-up in the 1920’s was quite heavily applied, almost theatrical, white porcelain skin with darker lip shades being the preferred choice. Lip liner is the key product for recreating the 1920′s look; however this new revival of all things 20’s is much softer and feminine; a modern take on the iconic 20’s look.
Silent movie star and th original flapper Louise Brookes
Picture Sourced from: www.1920′s-style.tumblr.com